Marketing & Business Development Director
A strategic leadership role in a mission-driven brand
Why this role exists
Farkaskonyha has spent more than a decade helping dogs live healthier lives through real, species-appropriate nutrition. We are a stable, trusted brand in Hungary — with a clear regional growth path ahead.
We are looking for a senior leader to take full ownership of our marketing function and prepare the brand for expansion across Central and Eastern Europe. You will work directly with the founders.
We have a strong product, a loyal customer base, and a clear philosophy. What we don't yet have is a fully built, scalable growth engine.
That is your role.
- Scale our domestic marketing with strong strategic focus
- Build data-driven, ROI-oriented systems
- Prepare market entry strategies for key countries
- Strengthen brand presence regionally
What you will do
You will take full ownership of how we acquire, convert, and retain customers — designing the full marketing system, not just running campaigns.
1 Lead the Hungarian marketing function
- Full strategy and execution — campaign planning, prioritisation, performance optimisation
- Social and influencer strategy
- Channel ROI and analytics
2 Drive new product launches
- Positioning and go-to-market planning
- Campaign creation and rollout
- Cooperation with the commercial team
3 Build regional expansion foundations
- Market assessments in key CEE countries
- Mapping distributors and resellers
- Planning entry strategies and localisation needs
4 Develop systems for scale
- Annual marketing budget and reporting frameworks
- Performance KPIs and agency/supplier coordination
- CRM and retention system optimisation
5 Collaborate closely with the founders
You report directly to Zsolti & Andi. Strategic decisions are made together — day-to-day leadership and prioritisation are in your hands.
What you bring
This role is not for generalists or coordinators. We are looking for someone who:
- ✓Has built or significantly improved a marketing system before
- ✓Thinks in systems, funnels, and numbers — not just ideas
- ✓Is hands-on and execution-focused, not just strategic
- ✓Understands performance marketing deeply (Meta, Google, email)
- ✓Can prioritise and decide independently
- ✓Is comfortable with full ownership of results
- ✓Has a strong analytical and ROI-driven mindset
- ✓Proven experience: product launches, campaigns, performance channels
- ✓Solid written and spoken English
Is this role for you?
This role is NOT for you if…- ✕You prefer clearly defined roles over building from scratch
- ✕You want a purely strategic position without hands-on execution
- ✕You are uncomfortable taking full ownership of results
- ✕You need a large team and established processes to operate
- ✓You enjoy building and scaling, not just managing
- ✓You combine strategic thinking with hands-on execution
- ✓You want visible impact on business growth
- ✓You are motivated by ownership and responsibility
What success looks like in 6–12 months
Documented, scalable marketing strategy across all channels
Visible improvement in key performance metrics
First market expansion executed in at least one CEE country
More consistent, recognisable brand presence regionally
What we offer
Decision-making power from day one — no long approval chains
Base salary aligned with seniority + performance-based upside
Flexible — employee or contractor engagement possible
Work side-by-side with Zsolti & Andi on growth priorities
A real international growth mandate, not just a domestic job
Improving dogs' health — a brand people actually care about
This is not a corporate role. This is a builder role.
About Farkaskonyha
Farkaskonyha® is Hungary's leading natural pet nutrition brand, founded in 2009. We develop clean, species-appropriate products — herbal supplements, frozen and cooked complete meals made from real ingredients.
Our mission: help at least 100,000 dogs and cats live longer, healthier lives.
We are a family business. Founders Zsolti & Andi are hands-on in the company every day. The team is small, talented, and genuinely passionate about what we do.
Where you may have seen us